designboom lab · case study
a new perspective on time.
designboom lab led concept, production and editorial for an exclusive feature on the Ressence Type 3 BB2, a timepiece that rethinks readability and purity.
brussels · 2024 · in collaboration with Ressence
scope of work
concept & creative directionphotography & filmeditorial interviewglobal publicationsocial amplification
the story
read the full story
we don’t want to just design a product. we want to shift perception.
Benoît Mintiens, founder, Ressence
shot in Brussels, the feature pairs calm, natural visuals with an interview on founder Benoît Mintiens’ goal: simplify the interface between people and machines. innovation, elegance and emotional design in one story.
the film
the story continues
Ressence came back for Room for Dreams.
at Milan Design Week 2026, the brand built ‘a portal of horological wonder’ inside our takeover of ME Milan Il Duca, and Benoît Mintiens joined a designboom talk on design intuition.
