audience insights · data through august 2026
the people who shape design read designboom.
since 1999, architects, designers and the people who hire them have come to designboom to see what’s next. here’s who they are, where they are, and how many of them a brand can reach.
2.3M
page views a month on designboom.com
7.71M
followers across 11 social channels
49M
social impressions a month
221K
newsletter subscribers, daily and weekly
designboom.com
2.3M
page views a month7.9M visits a year24M page views a year69K+ articles since 1999
newsletters
71K
daily subscribers150K weekly recipientsread because they signed up for it
social
1.19M
interactions a month, all channels49M impressions a month
fastest growing
+229%
Instagram engagement since JanuaryTikTok views up 5×
social channels
eleven channels, one audience.
| channel | followers |
|---|---|
| Instagram @designboomengagement up 229% since January: 402K interactions in January, 1.32M in August. | 4.1M |
| Facebook designboominteractions up 75% after moving from link posts to galleries and video. | 1.28M |
| X @designboomengagement rate above target every month: 4.88% in August against a 4% target. | 1.24M |
| Instagram @milan.design.weekevent | 397K |
| Pinterest designboomevergreen: a pin keeps being found long after it’s posted. | 321K |
| Instagram @venice.art.biennaleevent | 168K |
| Instagram @venice.architecture.biennaleevent | 97K |
| LinkedIn designboom17.9M impressions in June alone. the new LinkedIn newsletter already has 9.6K subscribers. | 53.6K |
| Instagram @designboomshop | 24.2K |
| YouTube @designboom | 14.6K |
| TikTok @designboom_views up five times since January, followers up 60%. | 6.4K |
monthly figures are averages for January to August 2026; followers are current. YouTube and TikTok count video views.
website readers by region
a truly global readership.
38%
Europe
30%
North America
22%
Asia
5%
South America
3%
Australia
2%
Africa
key markets
share of website page views by country. the US leads, followed by the UK, Germany and France.
shares of website page views. each social channel reports its own country split under ‘who they are’.
designboom.com readers
professionals first.
84%
graduated college23%
top management53% male
47% female
website readerson social
each platform, its own crowd.
each platform reports its own audience; the rest of each list is spread across many smaller places.
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